GET IN AND MAKE IT HAPPEN

challenges:
- get in a closed door community
- take ownership in a authentic way to the demo's desire
- make a dream become a reality provide tools to help that dream

road to success: summary
ok so this is a much more complicated thing then a site or design this is branding 1-0-1 .. getting a community that is very self educated .. the goal here was to be a part of this community and give it a home under a major league sister company ... i built everything from the ground up from the logo to the overall company goals ... i was really blessed to work with the XDC groups in the past and now they have me helping them on board for 2010 .. here is some of the work ..

Logo development: hardest part here was to express that this was a drift event that fit all forms of demo and we hit it here .. with a built in program in the mix as well ..




Flyer Designs: this is what really got me the gig .. this is the understanding of the business and the world they are trying to get in with and i made that happen in one look and feel showing that i get it from all forms of business and branding


Shields: after hours of research i noticed that there was no order in the drift world and there are some really drastic im-balancements in the sport of drifting .. so i made these sheilds that represent the drivers status and vehicle capabilities .. long story short it is now a major part of getting the everyday consumers to have a fair chance in this event and to create a fan base at the same time gaining respect and loyalty both for the business and drivers ..



Everyday business needs: here are some tools that are needed for everyday use .. things that you think that only matter for sales ... but having something that matters to the consumers and sales is gold !





website: this is the most important thing of them all .. with a promotional plan to promote this event at 6 figurative amount we had to have a destination that not only lives in the social space but also gets the key objectives out in the open for all to see and gain that loyalty ...