build and create for a cause

street wars a brain child i am super prideful of, which was dream that now has become a year to year reality.... for the past 6 years this has been a way of giving back to the people that need it most .. this 100% volunteer program that i built from idea to final out come i did everything from

design
logo
event logistics
staffing
website
blog
ads
community building
editing video (with eugene)
and much more ...

in the end we have raised over 200 thousand dollars, based off a car show to help breast cancer for the past 6 years .. also with hundreds of volunteers..

spring into action

here is an ad design that i did from start to finish ..

goal was to get the attention of show goers and performance people alike, this was before the whole huge subaru push but we nailed it and endura tech got there investment back from the ad spend and landed over 40 accounts of distribution

GET IN AND MAKE IT HAPPEN

challenges:
- get in a closed door community
- take ownership in a authentic way to the demo's desire
- make a dream become a reality provide tools to help that dream

road to success: summary
ok so this is a much more complicated thing then a site or design this is branding 1-0-1 .. getting a community that is very self educated .. the goal here was to be a part of this community and give it a home under a major league sister company ... i built everything from the ground up from the logo to the overall company goals ... i was really blessed to work with the XDC groups in the past and now they have me helping them on board for 2010 .. here is some of the work ..

Logo development: hardest part here was to express that this was a drift event that fit all forms of demo and we hit it here .. with a built in program in the mix as well ..




Flyer Designs: this is what really got me the gig .. this is the understanding of the business and the world they are trying to get in with and i made that happen in one look and feel showing that i get it from all forms of business and branding


Shields: after hours of research i noticed that there was no order in the drift world and there are some really drastic im-balancements in the sport of drifting .. so i made these sheilds that represent the drivers status and vehicle capabilities .. long story short it is now a major part of getting the everyday consumers to have a fair chance in this event and to create a fan base at the same time gaining respect and loyalty both for the business and drivers ..



Everyday business needs: here are some tools that are needed for everyday use .. things that you think that only matter for sales ... but having something that matters to the consumers and sales is gold !





website: this is the most important thing of them all .. with a promotional plan to promote this event at 6 figurative amount we had to have a destination that not only lives in the social space but also gets the key objectives out in the open for all to see and gain that loyalty ...

GET YOU COMPANY ON THE WEB AND TURN PROFIT

so this is one of my web based projects:

challenge:
- to update the 30 year some old company to challenge new companies in the surrounding areas
- sell on line with OUT e-commers because the company didn't have the budget
- get one on one customer services with out taking up too much of the owners time
- show brands that the company inventories and keep the manufactures happy
- message the reason why you need these products, and without over selling to the educated consumers

road to success:
- i build a whole new updated look for al rons with a meaner look that attracts there demo in the area and nationally
- 2 take out 2 birds with one stone i had the owners get a black berrys so that all there forms of business can be directed to there handheld .. its the way of business for most of us but we actually used iPhones and used the buy now app so that they can charge people cards thought there phones on the road as they run there business ..
- which ultimately now al rons website take up 70% of there business and income !
- at one point a manufacture went to "dark side" another shop now with the updated look they wish they never left

what could have gone better:
- the process, the owner was so busy that it took for ever to get me the content and direction, make sure when your ready to make the next step to better your business be ready not to sleep be 100% all about the project and its over all goals ..
- social media here was a HUGE miss, I can make that come true but you have to understand that todays market can go from your site to google to see what your trying to sell them and once they get there you lost them .. engage your customers with 1-2-1 social media and get into there heads that your on there side too .. and that you are "hookin them up"
- out of home marketing, al rons did not push anything out side the space of the web, newspapers, radio, movie theaters, and more .. for a local company this is a MUST HAVE !

overall:
the goal was met .. and 70% of there new found money come on ! what more can you ask for .. this can be 200% driven company but i am sure they can find the way ..

http://al-rons.com

this is it ..

hello all if you are seeing this page this is a dedicated page towards my passion for design and marketing .. yes i am one of the brand managers of nos energy drink, where i run the motorsports and lifestyle business of the brand .. and i wouldn't give it up for the world ...

but in the end i'm a brand guy i love starting and building brands with people that are driven to become someone they desire to be ..

on this page you will see some of the work that i have done as a online gallery of my work with the people that i mentioned earlier ..

from brand direction, to final designs .. we do it all .. we meaning TRIBE, just another project "brand" that i started like yours .. that give people like me a ice breaker to companies like you ... the definition describes my idea / community best ..

TRIBE: "Gatherer-hunter bands, which are generally egalitarian."

well there is the download on what this site is about and what you are looking at in the end i build brands, build income and i build ideas .. that all in the end make scene .. (pending lawerys of course)

what's my goal .. to one day have my own brand, my own desk, my own building, my own staff, based off what i have built for you ..