IN GAME placement

Video games are more powerful then you would imagine in todays age, at TRIBE we took NX Energy Drink to our friends at codemasters and created over a dozen car and a full special stage in a a heavily branded energy drink field of cars and stages ..

The WAR against Cancer

April 18th, 2011 – Amongst the suburbs and pine barrens, a new wave of awareness comes to light with a new hope and a push forward to find a cure and end a war. Every year colleges and foundations around the United States get alumni and students to ban together to home charity events to help raise funds towards donations for ones given cause. The idea to break clear of the traditional local bake sale and coin drop at high trafficked intersections was the goal several years ago when searching for a new way to raise funds to help find a cure for breast cancer. The outcome came with the collaboration of Trista Henry (a former ZTA) and Ernie Manansala (entrepreneur/car enthusiast) who were the minds behind the first Street Wars event held in … The overview of the event when broken down looks pretty simple. A Car Show, with all funds raised, from gear to burgers, going towards the fight to find a cure, along with marginal donations from all those donating their services and time on the battlefield. The only event that takes car clubs, car builders, classic to import cars, joining them together as one and show their pride to help find a cure for breast cancer. After the success of the first year, raising an impressive $5,000 the team band together to bring back the event year after year, all together raising over 100,000 since its debut.

Now, celebrating its Seventh Annual Year Street Wars is still rooted with tradition, organized by head members of ZTA along with Tribe Agency, owned and operated by Ernie Manansala. The Richard Stockton College of New Jersey has housed the event every early spring and has built accustom to the traffic brought in from all around the tri-state every April. Videos surfacing of the journey to the war are becoming more popular as the event takes on new form online in a vast array of forums and lifestyle blogs year round. Raising awareness and keeping the troops informed of their missions and goals year round. This year brought on a new technological change with the launch of Street Wars On-Line Registration which easily registered over 300 cars prior to event day. Traditional registrations also came to over 200+ on event day, the 3-satellite registration locations setup within the township also made the process smoother, then previous years which unintentionally caused a bit of a jam in traffic.

First to arrive this year were our head lining sponsors, Cooper Tires followed by Sansone MVP (Asbury Park, NJ) displaying numerous high end cars fresh from their stock along with their Nissan GTR which may look familiar from its debut at SEMA 2010. Numerous other vendors and sponsors also joined in shortly after and brought fresh stock of Street Wars gear and other automotive products for purchase. By 10am Stockton College had two filled parking lots housing over 500 perfectly polished cars, other spectators soon followed reportedly reaching 5,000+ by late afternoon, all of which cruising the campus with the local DJ mixing in the background. A clean sweep of the battlefield leaves ever person with their favorite car in mind along with the lingering buzz on who is going to clean shop before the event comes to an end. Street Wars brings together all forms enthusiasts: families, Stockton and ZTA alumni, to car owners and of course car builders as well. The days activities are aimed for the kid at heart and built for all ages including RC car races, jousting competitions, bouncers, break dancing breakdowns. An enticing silent auction was housed inside Big Blue with prizes varying from spa days to a Synchronic Blow-Off Valve thanks to our friends at Vibrant Performance, and lets not forget the judging of the cars and award ceremony. This year we introduced the Street Wars shield medal in which can be hung proudly from any rear view mirror. This year head ZTA Katie Ann along with her fellow ZTA’s was proud to unveil at the close of the event that once again broke our previous years record and raising close to $60,000 to donate to the Susan G. Komen Foundation towards our fight to find a cure for Breast Cancer through research. Many thanks to Vibrant Performance for your amazing support. Ou that provide the support needed to make the event, without the support of our surrounding businesses Street Wars would never have been able to make such an impact as we have today. With the event continually growing, in terms of registration and the amounts raised; all just adds fuel to the flames of all those involved.

It's all about videos

Here is an example of our 24 hour turn around video services that we produce to capture the demographic in its raw form!

Stretch | N | Poke from Kenny Cano on Vimeo.

GET LOW!

Our client wanted a strategic digital marketing plan to gain the attention of their market and conform them in considering our clients product as of the category.

We utilized natural social media promotions along with organic content and shared content to bring anything and ever to loweredstandards.com

FABricationLIFE

The saga between man and metal begins .. from TRIBE Agency on Vimeo.

The goal with this client was to take a existing community and build a home for them from all form of fabrication and enable the consumers to share there work while being a part of our clients 2011 - 2012 marketing spend

FabricationLife.com
is a lifestyle forum site showcasing some of the world's top Fabricators and the shops behind them. Get a glimpse into the latest trends and techniques used to build and modify today's performance cars, trucks, motorcycles and power sports equipment. Also get an exclusive look inside the lives of the men and women piloting them.

Breaking down FabricationLife.com into the simplest of terms: inspiring ideas, hard working craftsman; men/ women and machine in perfect harmony.

Fabrication Life will have daily updates from well-renowned artists (fabricators) from all over the world, which you won't find anywhere else. Contributors to the site range from home grown fabricators passionately configuring projects in their home garages, to professional race teams and companies looking to share their most prized creations.

The writers featured on Fabrication Life will showcase their talent, skill, knowledge and passion, all while trying to out-do one another ... making for some exciting and innovative creations we're sure you won't want to miss!

new blog design

this is long time friend till the end AJ anderson owner of this clothing line .. short spoken tonight ...

first jets game ..

so i have decided to start video bloging .. here is an old one from this summer at my first jets game hope you enjoy ..

build and create for a cause

street wars a brain child i am super prideful of, which was dream that now has become a year to year reality.... for the past 6 years this has been a way of giving back to the people that need it most .. this 100% volunteer program that i built from idea to final out come i did everything from

design
logo
event logistics
staffing
website
blog
ads
community building
editing video (with eugene)
and much more ...

in the end we have raised over 200 thousand dollars, based off a car show to help breast cancer for the past 6 years .. also with hundreds of volunteers..

spring into action

here is an ad design that i did from start to finish ..

goal was to get the attention of show goers and performance people alike, this was before the whole huge subaru push but we nailed it and endura tech got there investment back from the ad spend and landed over 40 accounts of distribution

GET IN AND MAKE IT HAPPEN

challenges:
- get in a closed door community
- take ownership in a authentic way to the demo's desire
- make a dream become a reality provide tools to help that dream

road to success: summary
ok so this is a much more complicated thing then a site or design this is branding 1-0-1 .. getting a community that is very self educated .. the goal here was to be a part of this community and give it a home under a major league sister company ... i built everything from the ground up from the logo to the overall company goals ... i was really blessed to work with the XDC groups in the past and now they have me helping them on board for 2010 .. here is some of the work ..

Logo development: hardest part here was to express that this was a drift event that fit all forms of demo and we hit it here .. with a built in program in the mix as well ..




Flyer Designs: this is what really got me the gig .. this is the understanding of the business and the world they are trying to get in with and i made that happen in one look and feel showing that i get it from all forms of business and branding


Shields: after hours of research i noticed that there was no order in the drift world and there are some really drastic im-balancements in the sport of drifting .. so i made these sheilds that represent the drivers status and vehicle capabilities .. long story short it is now a major part of getting the everyday consumers to have a fair chance in this event and to create a fan base at the same time gaining respect and loyalty both for the business and drivers ..



Everyday business needs: here are some tools that are needed for everyday use .. things that you think that only matter for sales ... but having something that matters to the consumers and sales is gold !





website: this is the most important thing of them all .. with a promotional plan to promote this event at 6 figurative amount we had to have a destination that not only lives in the social space but also gets the key objectives out in the open for all to see and gain that loyalty ...